The 2024 Most Powerful Beauty Brands

As global beauty sales continue to blossom, WWD Beauty Inc rounds up the 45 most powerful brands that are fueling the industry's growth.

The Emergents

Emergents

Image Credit : Lamia Benalycherif/WWD

While the seeds of growth are still being watered, these brands, all less than five years old, are shooting up. Social media savviness? Check. Boundary-breaking products? You bet. Their impact is already being felt industrywide — and they look set to flourish well into the future.

Byoma

Byoma skin care is known for its barrier-strengthening benefits, so it makes sense founder Marc Elrick has also solidified the business’ viability. Upon entering Ulta Beauty two years ago, the brand was projected to reach between $300 million and $500 million in sales by 2025 — not too shabby considering Byoma only launched at Target in 2022. Based on how quickly the brand has adapted to market trends, the lofty sales goal doesn’t seem like a long shot. Byoma is quickly tapping into new categories, including body care last year and lip balms in early 2024, superpowered by its new clinical testing lab at its Glasgow facilities. No wonder Byoma is said to be exploring market opportunities, reportedly tapping Raymond James earlier this year to explore deal options.

 

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