March 5, 2015 - Antoinette Alexander - Drugstorenews.com
STAMFORD, Conn. — Parfums de Coeur, whose portfolio includes Dr. Teal’s, Body Fantasies, Calgon and BOD Man, is now known as PDC Brands.
Fueled by a combination of double-digit organic growth and strategic acquisitions, PDC Brands is working to evolve into a major beauty and personal care platform.
“PDC Brands has successfully transformed from a singularly-focused fragrance company, to a leading global purveyor of beauty and wellness brands and products,” stated CEO James Stammer. “We plan to expand even further by investing in our current brands as well as adding new and unique brands and products to our portfolio via acquisition.”
Founded in 1981 with roots in affordable fine fragrances, PDC Brands has doubled sales and profits since joining forces with Boston-based private-equity firm Yellow Wood Partners in late 2012. PDC Brands' annual global retail sales are estimated at more than $300 million, according the company. It expects to double it again by year-end 2017. PDC’s products are sold in more than 40 markets globally, and the company has plans for further international expansion.
According to the company, its portfolio holds over a 40% unit share of women’s mass-market fine fragrance and over a 30% unit share of men’s mass-market fragrance. The company’s most recent acquisition, Dr Teal’s, has turned into its fastest-growing brand, increasing at a rate of more than 50% since being acquired in early 2014. PDC Brands also has a strong foothold in the specialty bath category with Calgon, an iconic brand known for its ‘Take Me Away’ tagline.
In addition to investments and acquisitions, PDC Brands’ priority is to continue connecting its products with consumers to fuel organic growth. “We are constantly seeking new ways to cultivate consumer connections for our brands,” added Jessica Donoghue, VP, marketing. “We are focusing on strategic media partnerships and social advocacy programs that we know will directly influence our consumers.”
In mid-February, PDC Brands will open its new corporate headquarters in Stamford, Conn., to accommodate its growing business and team.