Aug. 2018
Yellow Wood Partners Agrees to Acquire Paris Presents, Inc. From EagleTree Capital

GURNEE, IL, August 28, 2018 – Paris Presents, Inc. today announced that Yellow Wood Partners, a Boston-based private equity firm focused on investing in consumer brands and companies, has signed a definitive agreement to acquire Paris Presents, Inc., a rapidly growing provider of branded cosmetic and bath accessories, from EagleTree Capital and its co-investors.  As part of the transaction, Paris Presents will be merged with Yellow Wood’s current portfolio company Freeman Beauty, a leading specialty beauty company with a portfolio of brands across the skin care, hair care, foot care and specialty bath and body categories.

Founded in 1947, Paris Presents creates and distributes beauty products and personal care accessories to mass merchants, drug stores, specialty beauty stores, and online retailers.  Its comprehensive portfolio includes brands that are eco-conscious, digitally savvy, provide strong beauty education and deliver superior performance to a loyal consumer following.  Its #1 cosmetics accessories brands are Real Techniques©, maker of the #1 brand in cosmetic sponges; EcoTools©, cosmetics and bath accessories; Body Benefits by Body Image©, # 1 player in bath accessories as well as retailer brands.  Headquartered in Gurnee, Illinois, Paris Presents’ portfolio of products can be found at major retailers throughout the U.S. and in over 60 additional markets globally.  For more information, visit

Dana Schmaltz, Founding Partner of Yellow Wood Partners, said, “This transformational acquisition creates an industry leading beauty platform focused in two of the fastest growing segments in the personal care and beauty segments.  Paris Presents’ superior quality branded beauty accessory products dovetail well with Freeman Beauty’s industry leading face masks as both companies share the same Millennial, Gen Z, and Multicultural consumers.  The combined organization will enhance the strong partnerships that both Paris Presents and Freeman have with their retail and ecommerce partners leading to future growth.  The Yellow Wood team is very much looking forward to working with Patrick O’Brien and Bill George and the entire combined management of these businesses to continue to grow this platform organically as well as by adding additional brands to the platform.”

Patrick O’Brien, Chief Executive Officer of Paris Presents, said, “For over 70 years Paris Presents has been utilizing consumer insights, innovative product development, and supply chain expertise to develop winning consumer focused products.  While we have enjoyed considerable growth and success over the past years with EagleTree Capital, partnering with Yellow Wood provides us with access to additional resources and an increased level of industry and operating expertise to build on our success and accelerate our business priorities as an innovative market leader.”

Bill George, Chief Executive Officer of Freeman Beauty, commented, “We are committed to growing Freeman and Yellow Wood’s extensive experience in building branded consumer companies is helping tremendously as we enhance our partnership with them to build another global leader in the beauty and personal care category.”

George Majoros, Co-Managing Partner of EagleTree Capital, said, “We and our co-investors have been delighted to work with Patrick O’Brien and the entire Paris Presents management team over the last several years.  We’re very pleased with the strong growth the company has achieved under our ownership, and are confident Paris will continue its strong international and domestic growth under Yellow Wood’s leadership.”

Closing of the transaction is expected in September 2018.  Terms of the transaction were not disclosed.

About Yellow Wood Partners

Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry in the middle market.  The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood’s investment and operating strategy is based on utilizing the firm’s functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio.  For more information, please visit

About Freeman Beauty

As leaders in the beauty category for over 40 years, Freeman Beauty focuses on on-trend, nature inspired, fun, pampering, high-performing products at an accessible price. Prioritizing specialty beauty, Freeman Beauty offers a wide variety of easy to use, solution-based products across multiple categories.  The Company offers a wide range of facial masks, dry shampoo, specialty bath & body, and foot care products that provide a spa-like experience in the comfort of your own home.  The brand portfolio includes category leading Freeman Feeling Beautiful facial masks, Freeman Beauty Infusion serum-infused facial masks, Freeman Bare Foot pampering foot care products, Freeman Psssst! dry shampoo, and c.Booth bath & body care products.

About EagleTree Capital

EagleTree Capital, formerly Wasserstein Partners, is a leading independent private equity and investment firm, focused primarily on leveraged buyout investments and related investment activities.   EagleTree manages capital on behalf of institutional and individual investors primarily in the media and business services, consumer products, and water and industrial sectors.  EagleTree is located in New York.  For more information, visit



Media Contacts:

For Yellow Wood

Chris Tofalli

Chris Tofalli Public Relations, LLC




For EagleTree Capital

Sard Verbinnen & Co.

Stephanie Pillersdorf/Devin Broda/Columbia Clancy