The BeautyMatter Awards have become a benchmark for excellence, and the ultimate accolade for businesses operating across the global beauty ecosystem, from the largest multinationals to high-growth indies and from brands to suppliers. We provide a level playing field for recognition based purely on the merit of the entry. At BeautyMatter, it's not a popularity contest, and you cannot buy your way to a win. Finalists and winners are selected based solely on the quality of their entries.
For that reason, we made a foundational commitment that judging would be transparent and done by a panel of independent judges selected for their diversity of experience, deep category knowledge, and insatiable curiosity. Every award was judged solely on the quality of the information and assets provided for relevancy, impact, and innovation. To maintain the integrity of the process, judges are committed to confidentiality and recusing themselves from judging any awards if they have an affiliation with any entrants.
“In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit,” said BeautyMatter founder and CEO, Kelly Kovack. “When someone is recognized as a BeautyMatter Award finalist, it’s because they put in the work to be the best.”
Congratulations to the individuals, brands, and businesses who raised the bar this year with their extraordinary work. Meet the 2025 BeautyMatter Award Finalists listed by category in alphabetical order:
Deal of the Year: Recognizes the investors and advisors who have facilitated deals from complex corporate carve-outs to founders raising seed funding and setting the standard for the market.
Best Use of Technology (Brands): Recognizes the use of technology (app, platform, SaaS) by a brand or retailer to solve a pain point, create an experience, or provide transparency.
Changemaker of the Year: Person who has profoundly changed the business of beauty by bringing about positive change linked to equity, health, climate, or sustainability.
Read the full article on BeautyMatter.com
The BeautyMatter 2025 Awards is independently determined by BeautyMatter. The BeautyMatter 2025 recognition was given on June 10, 2025 based on Yellow Wood's executed deals, brands, and executives during the January 2024 to June 2025 time period. Yellow Wood pays a fee of $648 to BeautyMatter in connection with the BeautyMatter 2025 awards program. References made to awards/rankings are not an endorsement by any third party to invest with Yellow Wood and are not indicative of future performance. Investors should not rely on awards/rankings for any purpose and should conduct their own review prior to investing.