News

10
Jun. 2025
Meet The Finalists: BeautyMatter 2025 Awards

The BeautyMatter Awards have become a benchmark for excellence, and the ultimate accolade for businesses operating across the global beauty ecosystem, from the largest multinationals to high-growth indies and from brands to suppliers. We provide a level playing field for recognition based purely on the merit of the entry. At BeautyMatter, it's not a popularity contest, and you cannot buy your way to a win. Finalists and winners are selected based solely on the quality of their entries.

For that reason, we made a foundational commitment that judging would be transparent and done by a panel of independent judges selected for their diversity of experience, deep category knowledge, and insatiable curiosity. Every award was judged solely on the quality of the information and assets provided for relevancy, impact, and innovation. To maintain the integrity of the process, judges are committed to confidentiality and recusing themselves from judging any awards if they have an affiliation with any entrants.

“In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit,” said BeautyMatter founder and CEO, Kelly Kovack. “When someone is recognized as a BeautyMatter Award finalist, it’s because they put in the work to be the best.”

Congratulations to the individuals, brands, and businesses who raised the bar this year with their extraordinary work. Meet the 2025 BeautyMatter Award Finalists listed by category in alphabetical order:

INNOVATION

Deal of the Year: Recognizes the investors and advisors who have facilitated deals from complex corporate carve-outs to founders raising seed funding and setting the standard for the market.

  • K18 - True Beauty Ventures 
  • ChapStick - Yellow Wood Partners

Best Use of Technology (Brands): Recognizes the use of technology (app, platform, SaaS) by a brand or retailer to solve a pain point, create an experience, or provide transparency.

  • BYOMA - Smart Skin Scan developed with Revieve
  • Evolus - Club Evolus
  • HigherDOSE - Red Light Hat 
  • MDhair - Proprietary AI Platform

VISIONARIES

Changemaker of the Year: Person who has profoundly changed the business of beauty by bringing about positive change linked to equity, health, climate, or sustainability.

  • Begoña Sanjuán, Co-Founder + CEO, Ayuna
  • Dr. Lamees Hamdan, Founder, Timebeam
  • Éva Goicochea, Founder + Creative Director + CEO, maude
  • Marc Elrick, Founder + CEO, BYOMA
  • Martha Graeff, Co-Founder, Happy Aging

 

Read the full article on BeautyMatter.com