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25 Mar. 2025

America's Most Loved Brands 2025

The ultimate measure of a brand's ability to resonate with consumers is how they make us feel, not just the features their products offer. From the joy of a perfectly crafted experience to the excitement of innovation to the comfort of a trusted favorite, brands have a unique ability to connect with consumers on a deeper level, creating loyalty that transcends mere transactions. According to a report, 86 percent of adults in the U.S. are willing to "spend more on products and services from a brand they love."

Earning this devotion takes more than delivering a great product or service. It requires fostering a connection, sharing values and consistently exceeding expectations. Consumers seek out brands that bring meaning and happiness to their lives, making this relationship extremely personal.

To recognize these exceptional connections and spotlight brands that have won hearts across the country, Newsweek and Plant-A Insights Group are proud to present America's Most Loved Brands 2025.

This ranking is based on an in-depth survey of 24,000 American consumers who shared their feelings about brands across various industries. Participants shared their insights and evaluations of the brand overall, as well as their level of affection for the brand, based on five key categories: brand love, brand credibility, reliability, purchase intent and brand affinity. We also collected over 359,000 brand reviews.

Brands recognized this year include 3M, Bethesda Softworks, Charming Charlie, Cheesecake Factory, Dove Chocolate, Emirates, Fiverr, Fisher Price, MasterClass, National Geographic, NBA, Neosporin, Sony, Wise and Zillow.

We hope this list helps you discover—or rediscover—brands that will bring a sense of comfort and joy into your life, and the lives of your loved ones.

METHODOLOGY

America's Most LOVED Brands 2025 recognizes the brands in the United States that consumers love the most, based on a range of relevant metrics. Our study involved a large-scale confidential online survey conducted among U.S. consumers, an assessment of publicly accessible data including brand followership on social media, and sentiment data.

The consumers who were interviewed shared their insights and evaluations of the brand overall, as well as their level of affection for the brand, based on five key brand categories. They only assessed brands they have personally used or are familiar with, ensuring that the results are based on genuine consumer experience. We interviewed >24,000 consumers and collected over 359,000 comprehensive brand reviews. This makes America's Most LOVED Brands 2025 one of America's largest independent brand studies.

We partnered with ViralMoment, a leading AI enhanced video analytics platform to provide sentiment data for brands

Our data partners for this study:

About ViralMoment

ViralMoment is a leading AI enhanced video analytics platform that provides strategic intelligence on an unprecedented scale, empowering organizations to fully utilize the enormous potential of video content. ViralMoment is like your AI sidekick that watches the entire content of millions of social videos - every day. We are the first AI that can visually comprehend videos - seeing images, reading text, and transcribing audio - so that you can cut through algorithm fog and quickly spot the conversation that maters to you. Click here to learn more about ViralMoment

About Critical Mention an Onclusive company:

Onclusive is a world leader in media intelligence technology and services dedicated to supporting PR, Communications, and Marketing professionals. We deliver leading-edge innovation, human expertise, and unmatched media reach in a suite of media management, monitoring, and analysis solutions that support every stage of the communications cycle. Our unified platform and services enable our customers to make fast, accurate, data-driven decisions about their communications, and marketing strategies, allowing them to prove and improve their value. Click here to learn more about Onclusive.

DISCLAIMER

Rankings Placement

Placement in the Rankings (defined below) is a positive recognition based on research of publicly available data sources from the time period in question.

Intellectual Property Rights
All content within the rankings ("Rankings") is the exclusive property of Plant-A Insights Group LLC ("Plant-A"). This work, including all data, analyses, and derived rankings, is copyrighted under United States and international copyright laws. Unauthorized use, including but not limited to the publication, reproduction, modification, distribution, transmission, or display of any material without the prior written consent of Plant-A, is strictly prohibited.

Nature of the Rankings
The Rankings are prepared by Plant-A and reflect an editorial content piece, based on both primary and secondary market research. This includes publicly available data and specific data provided directly to Plant-A. These Rankings are published in conjunction with Newsweek and should be viewed as an editorial work, not as definitive financial or business guidance.

Data Accuracy and Periodicity
The Rankings are generated from data sources deemed reliable and are formed based on a methodological analysis of such data spanning the last 24 months. They are inherently a reflection of historical data and may not include subsequent developments, unforeseen events, or additional data not covered during the research period.

No Endorsement or Quality Assurance
Plant-A does not endorse nor validate the business practices or the standing of the ranked companies. The inclusion or exclusion of any company in the Rankings should not be used as a basis for investment, business, or other decisions. All decisions based on any information presented in the Rankings should be made in conjunction with other available information and independent advice.

Disclaimer of Liability
Plant-A, its subsidiaries, and their respective officers, directors, employees, and agents (collectively, the "Plant-A Parties") disclaim all liability and responsibility for any errors or omissions in the Rankings or for any actions taken based on the contents of this publication. Neither Plant-A nor Newsweek guarantees the completeness or accuracy of the information contained in the Rankings.

By accessing, using, or relying upon the Rankings, you waive all claims and have no recourse against Plant-A Parties for any alleged or actual infringements of any rights of any party, including privacy rights, proprietary rights, intellectual property rights, rights of publicity, rights of credit for material or ideas, or any other rights, including the right to approval of uses such as copy that may be deemed to be distorted, derogatory, or offensive.

This disclaimer is intended to be as broad and inclusive as permitted under the law. If any portion hereof is held invalid or unenforceable, the remainder of the disclaimer shall nonetheless remain in full force and effect. This disclaimer constitutes the entire agreement between you and Plant-A regarding the use of the Rankings.

Read the full article on Newsweek.com